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World class news for the beauty and cosmetics industries
Laure Braive

Marketing Excellence and Luxury Customer Experience

From Baccarat to Hermès, including Prada, Valentino and Comme des Garçons perfumes, then within ethical jewel maker Or du Monde, Laure Braive’s career has been built on three complementary and ever more interconnected functions: marketing, training and retail.

Laure Braive currently works as an independent consultant in Marketing Excellence and Luxury Customer Experience. What drives her is offering an incomparable customer experience. To amaze, to tell, to enchant ... and make people dream!

A lover of words and perfumes, she cultivates her passion and expertise by regularly writing for her favourite houses and business partners.

Website: www.laure-braive-conseil.com

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A multi-benefit ingredient for preservation and silicone-free emulsions

A multi-benefit ingredient for preservation and silicone-free emulsions

Resulook: Let your eyes speak

Resulook: Let your eyes speak

FOCUS

MakeUp and Luxe Pack return in L.A. to their historical dates in February

MakeUp and Luxe Pack return in L.A. to their historical dates in February

With the Los Angeles Convention Center having offered them a last-minute February slot, the organizers of MakeUp in...

Omnichannel retail: What are the new areas of expression for...

Omnichannel retail: What are the new areas of expression for perfume?

Today, online and offline retail cohabit and influence one another; the gap between physical and digital is closing as technology...

A multi-benefit ingredient for preservation and silicone-free...

A multi-benefit ingredient for preservation and silicone-free emulsions

On the surface, preservatives and silicones have little in common besides famously being targets of the ‘free-from’ and clean beauty...

Cosmetic Ingredients - October 2021

Cosmetic Ingredients - October 2021

As a result of the various confinements, new skincare practices have emerged, often inspired by Japanese concepts. Our vision of beauty...

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