One year after the acquisition of L’Atelier du Sourcil, Ieva Group is strengthening its leadership in eye care beauty salons with the takeover of Boudoir du Regard, the second player on the French market.

The operation comes after the Boudoir du Regard filed a request for a French court-ordered restructuring procedure to the Commercial Court of Nanterre. As part of this procedure, the financial and operational support provided by Ieva Group should help the company rebalance its financial position and have the resources it needs to deploy its new strategic plan.

A 20 store network

The COVID-19 crisis and the various rounds of store closures ended up weakening the Boudoir du Regard and its twenty or so points of sale. The arrival of IEVA Group helps put our company back on the path to financial stability,” states Florence Temim, President and founder of Boudoir du Regard.

The Boudoir du Regard chain features 20 fully owned and franchised salons, as well as a limited makeup and accessory range. These stores will complete the network of 116 Ateliers du Regard salons, in France and abroad.

I am happy to support this brand, which has been weakened by the COVID-19 pandemic, to help it rise up from its ashes and develop with us. The cooperation with our group and its solutions are obvious. This will be beneficial for the consumer and disruptive for the beauty world,” explains Jean Michel Karam, Chairman and founder of Ieva Group.

The Ieva Group’s portfolio includes the connected jewellery brand Ieva, the natural and organic hair care brand Elenature, and L’Atelier du Sourcil salon chain.